Tuesday, January 27, 2009

Reversed Chocolate

Today is sunny again, but we need to be careful not to catch the flu when the air is dry! I wear a mask on the train, gargle and wash my hands for protection!

Anyway, here in Japan, women give chocolate to men on Valentine's Day. Then funny, but on 3/14, men give gifts (used to be candies) to women in return for the chocolate they were given. So some women give chocolate with expectation, out of courtesy!
However, this year, Valentine's Day is on Saturday, so many chocolate manufacturers expect the downturn in sales: no work or schools, so women are expected to buy only the chocolate for someone special! Thus, some of the chocolate manufacturers promote "reversed chocolate" to target men to give chocolate to women. This morning, I saw on TV that Godiva has a Valentine's Day chocolate that costs $15 a piece in a jewel-box-like box!!! Also, there are some funny ones which packages are printed in reverse. The image above is one of them.

How about in your country?
I should tell my boyfriend about "reversed chocolate" and ask him to take me out for dinner! Ha-ha ;)

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